Brand

Virality Is Engineered - Try It.

You don’t “get lucky” with virality. You design the transmission system.

Feb 22 • Avihai (Avi) Tenenbaum

Brand Archetypes Aren’t Bullsh*t

Brand archetypes work in B2B if you treat them as strategic constraints, not creative costumes.

Feb 22 • Avihai (Avi) Tenenbaum

Brand Strategy for Startups Is Not a Logo Problem

Brand strategy for startups is routinely misunderstood as a design task when it is actually a systems decision that shapes distribution, positioning…

Feb 22 • Avihai (Avi) Tenenbaum

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