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Product marketing
Creativity Is a System, Not (only) a Gift
Creative thinking in marketing and GTM feels mysterious, but it’s built from repeatable structural moves you can practice.
Feb 22
•
Avihai (Avi) Tenenbaum
Build a Problem Monopoly or Fragment
If you don’t clearly own a specific, budget-backed problem, your product marketing strategy will slowly dissolve into feature announcements and sales…
Feb 22
•
Avihai (Avi) Tenenbaum
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